Some of the guys at my work mistakenly thought he was playing Dungeons and Dragons. They said they, "know a friend" that plays and said that's how it's done. I've never played so I don't know, but I don't see how that goes with their advertising theme.
I didn't get the sticks at first either. After seeing the superheroes one, I figured out the theme, so I'll help you out. It's about people that enjoy helping others in their spare time while wearing their pajamas.
Correct me if I'm wrong, but I think the guy is going after a rabid animal with only sticks in order to save the community.
Do you see the concern in his eyes? His muscles are flexed ready to strike. He has his GPS watch that he could afford by all the money he saved using PL/SQL Developer. His mouth looks like he is making a mating call. By his hairstyle, I can tell he had to jump out of bed and into action. He enjoys helping others and there would be no way he could do that if he was stuck back at work. JUST NO WAY...
So you see, it's a good thing that this guy uses PL/SQL Developer, otherwise, an innocent nature photographer might have gotten bit by a giant rabid toad.
Hope that helps.
Mike
P.S. In case I am a tad bit off, I'm quite curious to know what it's supposed to be also!